Price your app fairly in every country.
One price doesn't fit 175 App Store storefronts. AppParity works out what each country can afford, shows you every price before anything changes, and sends them to Apple for you.
Calculating and comparing prices is free. A plan is only needed to send them to Apple.
What regional pricing looks like
| Country | Apple's price | With AppParity | Change |
|---|---|---|---|
| Switzerland | CHF 10 | CHF 12 | +20% |
| Norway | NOK 129 | NOK 149 | +16% |
| United States | $9.99 | $9.99 | 0% |
| Germany | €9.99 | €8.19 | -18% |
| Japan | ¥1,500 | ¥1,000 | -33% |
| Türkiye | TRY 499.99 | TRY 229 | -54% |
| Brazil | R$59.90 | R$23.99 | -60% |
| India | ₹999 | ₹209 | -79% |
An example: a $9.99 app priced with the AppParity Index. Your own figures are calculated from current data.
Why one price does not fit every country
When you set a price in one country, Apple converts it into every other currency and adds local tax. It does not look at what people in each country earn, or at what apps and subscriptions cost there.
AppParity adds what is missing. It compares purchasing power, incomes and local subscription prices in each of the App Store's 175 storefronts with your starting country, works out a price people there can afford, and matches it to the nearest price Apple allows.
How it works
1
Connect App Store Connect
Add an API key. Your apps, subscriptions and in-app purchases appear with their current prices.
2
Choose a starting price
Pick a price in one country and a pricing model. Every other country is calculated from it.
3
Review, then push
See each change side by side, adjust any of them, and send the ones you tick to Apple.
What you get
- All 175 storefronts in one table.
- Sort, filter and compare with Apple's default price.
- Built on real data.
- Purchasing power, incomes and what digital subscriptions cost locally.
- You stay in control.
- Nothing reaches Apple until you review it and press Push.
- More than list prices.
- Introductory offers, offer codes, availability and scheduled changes.
Plans
Paid plans start with a 3-day free trial.
Free
No charge
- View prices, calculate and keep drafts
- Nothing is sent to Apple
- 1 user, 1 App Store Connect account
Indie
$9 / month
or $90 a year
- Send prices, offers and availability to Apple
- All 175 territories
- 1 user, 1 App Store Connect account
Studio
$29 / month
or $290 a year
- Everything in Indie
- Up to 5 users and 5 App Store Connect accounts
- Permissions for each user
Common questions
- What does AppParity do?
- It works out a price for your app, in-app purchases and subscriptions in each of the App Store's 175 storefronts, based on what people there can afford, shows you every price before anything changes, and sends the ones you approve to App Store Connect.
- Can AppParity change my prices without asking?
- No. Calculating only prepares a draft. Nothing reaches Apple until you review the changes and press Push, and only the territories you ticked are sent.
- Where do the prices come from?
- From a pricing model you choose: purchasing power, income and what digital subscriptions cost locally, or Apple's own default. Signed in, the Pricing model label on any pricing page opens a description of each model.
- Why is the new price not exactly the calculated figure?
- Apple only accepts the price points on its own list for each storefront. AppParity picks the closest one, and tidies the ending if you asked for that.
- Is my API key safe?
- The private key is checked with Apple, encrypted, and stored on the server. It is never shown again or sent back to your browser. You can remove it at any time under Account, and revoke it in App Store Connect.
- What happens to people who already subscribe when I change a price?
- Those are Apple's rules, and the review step shows them before you send anything: a decrease reaches existing subscribers at their next renewal, an increase can need their consent, and a subscription price change cannot be undone once it has taken effect.
- Is AppParity made by Apple?
- No. AppParity is an independent tool and is not affiliated with Apple.